Digital Marketing Program Manager

Atakama delivers unrivaled data protection by redefining the encryption landscape. Atakama’s decentralized, multifactor approach to distributed key management protects organizations from data exfiltration.  With Atakama, security practitioners and end-users alike realize true data protection and unimpeded business performance.

We are growing and seeking an innovative self-starter to join us to help accelerate our digital marketing programs.

You are:

• Comfortable with owning a core Marketing function and independently overseeing the execution of a strategy through internal and external stakeholders. 

• Passionate about learning new skills and technologies and unafraid to experiment. 

• Energized by innovation and seeking opportunities to think creatively and problem-solve. 

In this role, you will:  

• Maintain and optimize Atakama.com and other digital properties to align with our overarching marketing objectives and deliver an excellent user experience.   
• Own, manage, and optimize our Marketing technology stack and subsequent CRM integrations, supporting seamless automation and squeaky-clean data hygiene. 
• Manage the lead lifecycle from creation to conversion and beyond, including lead scoring and lead nurturing to optimize pipeline growth. 

• Develop programs and campaigns that support the team’s inbound and outbound lead generation initiatives. 
• Create and implement SEO strategies to ensure maximum reach through ongoing keyword analysis and by continually expanding and refreshing website content.  
• Drive relevant organic social media strategies and campaigns through research, benchmarking, and audience identification.
• Evaluate end-to-end digital experience and recommend initiatives to improve engagement.  

• Enforce overall brand marketing guidelines across digital channels.  

 Our ideal candidate: 

• Bachelor's degree in a related field.   

• 5+ years of relevant professional experience creating effective digital marketing. programs, processes, and campaigns that drive excellent digital experiences and lead conversion.
• Proven experience using Marketing Automation software (HubSpot, Marketo, or comparable solutions) for managing the sales and marketing funnel. 
• Extensive experience with Webflow, WordPress, or other website content management systems.  

• Self-starter who is comfortable exploring and learning new concepts, trends, and technologies, working independently, and collaborating with internal, cross-functional teams and external resources. 
• Attentive to detail, highly analytical, responsive, accountable, and eager to learn and grow. 
• Solid organization and time management skills.

Bonus competencies include:  

• Previous experience in a rapidly growing and evolving cybersecurity company.
• Certifications in leading digital marketing technologies (Google Analytics, HubSpot, Marketo, Salesforce). 
• Adobe Suite products (InDesign, Photoshop) and basic graphic design abilities. 
• Video hosting, creation, and editing tools. 
• Web development skills.